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Privacy Policy

Effective date: October 19, 2025•Company: DNFT INC•Address: 251 Little Falls Drive, Wilmington, DE 19808•Email: shuffle@playground.ooo

Welcome to Shuffle ("Shuffle", "we", "our", "us"). This Privacy Policy explains how we collect, use, share, and protect information in connection with Shuffle’s website (addshuffle.com), phone numbers, messaging services, and related software collectively called the Service.

By using Shuffle, you consent to this Privacy Policy. If you do not agree, please discontinue use of the Service.

1. Information We Collect

We collect information in the following ways:

a. Information You Provide

Messages:When you send texts to Shuffle (via iMessage, SMS, or any other channel), we receive and process message content, attachments, and metadata to operate the AI assistant features.

Contact information:When you contact us or create an account, we may collect your name, email, or phone number.

Billing information:For paid plans, we collect payment and billing details through secure third-party processors.

Feedback or support messages:When you communicate with us directly, we collect and store your messages to respond and improve support.

b. Information Automatically Collected

Metadata:Message timestamps, phone numbers, group size, and routing information.

Usage data:How you interact with Shuffle features (commands like @agent, @style, @image, etc.), device type, message volume, and frequency.

Technical data:Browser type, IP address, operating system, and referring URLs for users who access addshuffle.com.

Cookies and analytics:We may use cookies and similar technologies for analytics, security, and functionality.

c. Information from Third Parties

We may receive information from:

Messaging platforms (Apple, carriers, or APIs) for message routing and delivery.

AI providers (OpenAI, Anthropic, Google, Perplexity) for processing and generating responses.

Payment processors for confirming transactions and preventing fraud.

2. How We Use Information

We use collected information to:

  • Operate and improve the Service.
  • Process messages, generate responses, and provide accurate, context-aware interactions.
  • Personalize experiences.
  • Remember preferences, tone, and conversational context for continuity.
  • Provide customer support.
  • Respond to inquiries, troubleshoot issues, and provide technical assistance.
  • Communicate with you.
  • Send administrative, transactional, or promotional messages (you can opt out of non-essential messages anytime).
  • Maintain security.
  • Detect abuse, spam, or unauthorized activity.
  • Comply with law.
  • Fulfill legal obligations, resolve disputes, and enforce our Terms of Service.
  • Develop new features.
  • Train and refine internal models, improve latency, reliability, and performance.

3. How We Share Information

We do not sell your personal information. We share data only as needed to operate Shuffle:

a. With Service Providers

We work with trusted partners that help deliver the Service:

AI model providers (OpenAI, Anthropic, Google, Perplexity)

Cloud infrastructure providers (e.g., AWS, Vercel, Twilio)

Payment processors (e.g., Stripe)

Customer support and analytics platforms

These providers may access limited data only to perform services on our behalf and are bound by confidentiality obligations.

b. With Your Consent

If you explicitly ask Shuffle to perform actions involving third-party integrations (e.g., “@agent pay” or “@agent order”), we will share relevant information with those services as necessary.

c. For Legal and Safety Reasons

We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, safety, and property of DNFT INC, our users, or others.

4. Data Retention

Message content is stored temporarily for processing and context memory, then deleted or anonymized after a defined retention period (depending on your plan).

Pro users may have longer context retention as part of their plan settings.

Billing, support, and legal records are retained as required by law.

Aggregated analytics data may be retained indefinitely for performance and reliability purposes.

You can request deletion of your data anytime by contacting shuffle@playground.ooo.

5. Data Security

We use industry-standard security measures including encryption in transit (TLS), access controls, and monitoring systems to protect your information. However, no online service is 100% secure. You use Shuffle at your own risk. Please avoid sharing sensitive data (like passwords, government IDs, or financial information) in your messages.

6. AI Processing and Model Providers

Shuffle uses third-party AI models to process and generate Output. When you send a message to Shuffle, your message content may be transmitted securely to these providers. Each provider is subject to its own privacy terms:

OpenAI

Anthropic

Google AI

Perplexity

We take steps to minimize the data shared and to pseudonymize or aggregate it whenever possible.

7. Payments

  • Payments are processed by third parties (e.g., Stripe). We do not store full payment card details on our servers.
  • For more information about their data handling, please review their privacy policies.

8. Your Rights and Choices

Depending on your location, you may have the right to:

Access the data we hold about you.

Request deletion of your personal information.

Correct inaccurate or incomplete data.

Opt out of promotional messages.

Export your data in a portable format.

To exercise these rights, contact shuffle@playground.ooo. We may verify your identity before fulfilling your request.

9. Children’s Privacy

  • Shuffle is not intended for children under 13. We do not knowingly collect personal information from children.
  • If you believe a child under 13 has used the Service, contact us at shuffle@playground.ooo for immediate deletion.

10. International Users

Your data may be processed and stored in the United States or other countries where we or our service providers operate. By using the Service, you consent to the transfer of your information to those jurisdictions, which may have different data protection laws than your home country.

11. Changes to This Policy

We may update this Privacy Policy periodically. When we make material changes, we will update the effective date at the top and provide notice by email or within the Service. Continued use after an update constitutes acceptance of the new version.

12. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy, contact us at:

DNFT INC 251 Little Falls Drive Wilmington, DE 19808 Email: shuffle@playground.ooo